Develop customer insight
This is the information age. Organisations are collecting more and more data about potential and existing customers. But information is not enough: organisations need to convert this information into knowledge from which they can derive insight.
Analytics is a vital component in the process of knowledge engineering, helping to make sense of the present and make predictions about the future. With this insight, organisations can make sense of a complex world and derive competitive advantage from their data assets.
A fundamental part of the knowledge engineering process is having the right tools.
Model Development Studio is the culmination of more than 30 years’ experience of descriptive and predictive analytics across business sectors, geographies and analytical methodologies.
It has been designed by scientists working in decision analytics who have a deep knowledge of the client and credit bureau data used to drive decisions in consumer and commercial lending organisations and across all stages of the customer lifecycle.
Overview
Model Development Studio offers an innovative, comprehensive and efficient tool set that delivers high-end analytics across a range of business applications.
Model Development Studio provides the user with a range of advanced tools to perform data investigation, segmentation, modelling and reject inference.
These are supported by a flexible reporting framework which brings transparency to the analytical process. This is essential for the effective deployment of analytical solutions in the business and supports explanation of analytical results to internal and external audit authorities.
It has been designed to deliver analytical rigour at pace making the process faster while ensuring the quality of the end product.
Used by Experian’s own analysts it represents a significant increase in the sophistication of analytical tools available to the credit industry.
