Vodafone Italy has announced its implementation of the fraud detection solution, Hunter, from Experian Decision Analytics.

The Hunter solution is a web-based service to identify potentially fraudulent new subscriptions, which will enable Vodafone to detect and prevent fraud at the point of application, creating another barrier to prevent fraud.

The automated Hunter solution is implemented in the online environment, is fully integrated and operates in real-time alongside the application processing solution. It works by checking for inconsistencies in each application and comparing the data against the integrated information store of previous applications and suspect information. This ensures that Vodafone can match the application against fraudulent, declined or previous applications and identify where an alias, false details or impersonation is being attempted. However, Hunter isn’t just a detection tool - it is also an interactive investigative tool that helps the investigation team to review an application and determine if it is fraudulent. Fraud detection continually improves and reflects new fraud trends as the database and rules are updated with every suspect case.

Ortenzio Bibbò, Credit Manager of Vodafone Italy, commented: “Vodafone´s aim is to improve fraud interception systems and to reduce the loss rate. Hunter was the right solution as it stops fraud before it starts, at the point of registering new customers; Vodafone Italy has approximately 140.000 new applicants per year. Experian demonstrated the very high value and the benefits of Hunter, and above all, this solution meets all our requirements of flexibility and integration in our system, being user-friendly and also able to manage different databases.”

Miretta Menarini, Head of Telecommunication, for Experian Decision Analytics, Italy, said: “Fraud is undoubtedly a major problem for the telecom industry. It is estimated that there were fraud-related losses of $70 billion in 2005, which will increase to $93.5 billion by 2010*. The implementation of Hunter shows that Vodafone is at the forefront in the fight against fraud and will significantly reduce the problem, thus gaining a privileged position against its competitors.”  She added: “We are very pleased that Vodafone chose us. This decision reinforces our partnership as Experian already assists Vodafone Italy in managing the entire client business cycle from the registration of a new client to proactively managing the existing customer portfolio.”

*The Insight Research Foundation ‘2006 Telecommunications Review: An anthology of market facts and forecasts’ (www.insight-corp.com)

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