Experian has combined the Experian-Scorex credit risk and analytics business with its fraud and identity solutions business to create a new global business line – Experian Decision Analytics.

Experian Decision Analytics will provide better and more integrated services for its clients across the globe, delivering a complete set of proven solutions to tackle credit risk management and fraud challenges throughout the customer life cycle.

Decision analytics is the process of managing and enriching customer data to enable organisations to make the right decisions for each customer, tailored to their individual circumstances, in order to maximise profitability and performance of each relationship. Spanning every aspect of the customer relationship, this includes targeting the right prospective customers and making fast, accurate and consistent decisions about applicants, through to appropriate customer management and reducing losses by quickly identifying higher risk customers for effective collections activity.

Experian’s fraud and identity solutions include the market-leading Hunter and Detect credit application fraud services, Authenticate, for the authentication of identities of individuals transacting over the Internet, and anti-money laundering solutions.  Experian provides fraud and identity solutions throughout the United Kingdom, Australia, South Africa, the Americas, Europe and the Asia-Pacific region.  Integration of these solutions into Experian Decision Analytics will enable the global business line to expand their availability further into new markets as consumer credit grows in global markets, and to address the strategic risk and fraud challenges faced by lenders in these markets.

Elio Vitucci, Managing Director of Experian Decision Analytics, commented: “Our clients will benefit from the synergies between our fraud and credit risk expertise by having all the tools to manage their customers with just one proven provider of decisioning technology.  At the same time, we will be better placed to develop new solutions for the effective management of the complete customer cycle.”

Gary Wood, Managing Director, Fraud and Identity Solutions, Experian Decision Analytics, added: “With fraud a major problem for our clients, Experian Decision Analytics is able to provide the right tools to tackle it and to minimise its impact whilst ensuring that our clients meet their business objectives and make the right decisions for the right customers.”

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