Nordea Finance Finland, part of the leading financial services group in the Nordic area, is to implement Optimization from Experian-Scorex. This solution will allow Nordea Finance to proactively plan its communications to connect more closely with its customers, improving service and business performance.
           
“As the largest consumer credit operator in Finland, we strive to be at the forefront of decisioning technology,” commented Pertti Kiviniemi, CEO of Nordea Finance Finland. “We have used scoring based technology for nearly 20 years so it was a natural step to use the next generation, optimisation.  Our primary goal is to provide the best service to our commercial partners and customers. With Optimization from Experian-Scorex, we can ensure that every communication we create is tailored to the individual, meaning that marketing communications are more welcome and prompt a higher response rate. Experian-Scorex was able to easily prove the benefits to our business and we are sure that Optimization from Experian-Scorex will improve our business processes and, therefore, business results.”

Optimization from Experian-Scorex is powered by our Marketswitch optimisation software and will help Nordea Finance to maximise its cross product customer marketing campaigns. The solution will help ensure that customers only receive relevant and focused offers, which will improve the return on investment for campaigns in total.  The solution is embedded in Nordea Finance’s business process, with the intuitive desktop environment allowing the business user to create ‘what-if’ scenarios to simulate and assess the effect of different actions and constraints on marketing effectiveness before operational deployment.

Jorn Hulgard, a Regional Director for Experian-Scorex in the Nordic region, added: “Nordea Finance is the leading finance group in the Nordic region and the first company here to use our advanced Marketswitch optimisation software.  Before they chose Optimization from Experian-Scorex, we went through a rigorous proof of concept exercise and jointly were able to build a business case that clearly demonstrated the benefits the business would see from adopting this approach. This solution will allow Nordea Finance to continue to develop a more  customer-centric approach and optimise its overall marketing effectiveness, giving the group a real competitive advantage.”

Top