(Heraclitus)

The telecommunications market in Europe is dynamic, competitive and rapidly changing. With these characteristics, it has become an important driver of economic growth and innovation.

EU analysis estimates that revenues from wireless applications are worth €200bn each year, representing around 2% of EU GDP. The online content market is estimated to be worth €1.4bn and is expected to double by 2009. In many markets, analogue TV is progressively being replaced by Digital TV. IPTV (Internet Protocol TV) is expected to rise from less than 1% in 2004 to more than 6% in 2009.

Operators need new products to attract new clients but more importantly, new products to retain existing ones as, in this highly competitive market, churn rates have become significant. As a result, operators are now investing significantly in order to understand their clients’ needs, and identify the right product or service and the right communication channel to effectively develop the relationship.

This new focus led us to organise the first European Telecom Forum, which took place in Athens on the 29th and 30th of June. It represented an opportunity to debate the industry’s needs and future direction and to share experiences and challenges among operators internationally.

We will be sharing the proceedings of the Forum in this and future issues of e-news, and will keep our commitment to support the telecommunication industry with our Customer Strategy Management and Optimisation solutions.


Elio Vitucci EMEAI Managing Director, Experian Decision Analytics